Technology speaks in numbers. Brands tell stories
On the occasion of International Social Media Day, we want to show you how we think about social media here at Mobility & Innovation Production.
We are not an advertising agency. We are a development and technology company. But we also need to tell a brand story. Social media is an important place for us to do that. Why?
Technology speaks in numbers. But a brand tells a story.
Every day we work with data, standards, testing and innovation. But if we want to show who we are, a drawing or a specification is not enough. Social media helps us show the people, the values, and the day-to-day reality behind our technology.
For example:
- – snapshots of hydrogen vehicles testing in real traffic,
- – behind the scenes of our team’s work,
- – values that guide our decision-making,
- – stories of partnerships that move the project forward.
Social networks and brand: why they are important in technology
Our vehicles and solutions are technologically groundbreaking. But if the market, partners and the wider public don’t know about it, it can just stay in the drawer. It is through social media that we show what we do and why it makes sense.
We do it our way – professionally but humanely. We don’t just want to sell. We want to build trust. And that’s why:
- We publish regularly, not randomly
- Responding to topical issues (such as today’s topic)
- We show the results, but also the process that leads to them
Behind everything there are people
We introduce our team on social media. Developers, project managers, engineers. Because it’ s not just the products that make the brand, it’s the people who make them.
Have you seen our video “A day with the office manager” or the report from the testing with METRANS? It’s moments like these that help us show how we work from the inside.
Want to know more about how we communicate?
We also recommend reading our blog:
Hydrogen technology testing and certification: a look behind the scenes